Roles: Graphic design, video editing, animating, copy writing, and marketing.
Software: Adobe Illustrator, Adobe Photoshop, Adobe Premier Pro, Adobe After Effects, and Hubspot.
While working at Dissolve: Stock footage and photography, I wrote, created assets, and designed marketing emails on a weekly basis for the purpose of creating brand recognition and driving traffic to the website. This also included: building templates for emails, coding with HTML, creating gifs, managing recipients, and scheduling. Email concepts were brainstormed in creative meetings and the designs for those concepts were often times inspired by the photos or videos they were promoting. I felt that incorporating footage and photography into my designs gave me a more creative approach to solving marketing problems. I enjoyed focusing on type and colour to build bold and impactful emails that were on-brand and would lead to a high click-rate.
Click on the emails for a closer look.